journal

Selected work, projects and ideas from FOLA PR and Studio FOLA.

ADIDAS X WAF.: SUPERSTAR ADV

ADIDAS X WAF.: SUPERSTAR ADV

The Adidas x Wafflesncream Superstar ADV marked Adidas’ first-ever collaboration with a Nigerian skate brand, putting Lagos Island’s skate scene — built by waf. since 2012 — permanently into one of the world’s most enduring sneaker icons. FOLA led global communications for the launch, developing strategy, messaging, and press materials, and positioning the drop as a story of cultural authorship rather than a simple product release. The campaign generated 40+ pieces of coverage across Highsnobiety, Sneaker Freaker, HypeBae, Fashion United, ELLE Afrique, Style Rave, and more, with amplification from Native Mag, Culture Custodian, and Tatler Africa, reaching millions across web and social and carrying a Lagos-born story into global sneaker, fashion, and culture conversations

THE TIWA SAVAGE MUSIC FOUNDATION

TIWA SAVAGE MUSIC FOUNDATION

BERKLEE IN NIGERIA: TIWA SAVAGE INTENSIVE MUSIC PROGRAMME

MUSON CENTRE & NATIONAL THEATRE, LAGOS, NIGERIA

APRIL 2026

THE TIWA SAVAGE MUSIC FOUNDATION TRAINED 100 EMERGING AFRICAN CREATIVES IN LAGOS AND AWARDED $2.1M IN SCHOLARSHIPS IN PARTNERSHIP WITH BERKLEE COLLEGE OF MUSIC, MARKING A DEFINING MOMENT IN THE CONTINENT'S CREATIVE INFRASTRUCTURE. FOLA LED ALL COMMUNICATIONS FOR THE FOUNDATION FROM LAUNCH THROUGH GRADUATION, BRINGING TOGETHER A CONSIDERED CAMPAIGN THAT POSITIONED THE INSTITUTION WITHIN ONE OF THE MOST AMBITIOUS PHILANTHROPIC UNDERTAKINGS IN AFRICAN MUSIC. THE CAMPAIGN UNDERLINED THE FOUNDATION'S GROWING PRESENCE ON THE GLOBAL STAGE, CELEBRATING THE ARTISTRY AND VISION AT THE HEART OF AFRICA'S BIGGEST MUSIC STAR'S MOST SIGNIFICANT INSTITUTIONAL LEGACY.